Key Trends in Programs and Equipment
Managers and staff in the fitness industry are very resourceful. The quality and quantity of activities they produce show a flair for innovating an apparently unending blend of exercise formats and...
View ArticleFitness Programming Equipment Trends
Strategically developing your fitness business is like planning a garden. A gardener has many elements to consider—location, climate, space—and the elements can go together different ways. There are as...
View ArticleWhat About Those Specialty Classes?
Do you charge for specialty classes? A few years ago when specialty classes requiring specific equipment or more highly trained—and hence, more expensive instructors—grew on the fitness scene, owners...
View Article5 Trends for 2002
At the heart of fitness are the programs and leadership that inspire people to exercise. With powerful programs, you can change people’s lives while doing what you love.read more
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How the Income Flows
Personal training is a popular activity because it helps clients achieve their goals. Although a new membership package may include several personal training sessions, over time the client pays extra...
View ArticleProfit Centers and Cost Centers
As you read earlier this year in IDEA Health & Fitness Source, wages/ salaries for most fitness staff increased over the past 2 years. A similar comparison for revenues and expenses indicates that...
View ArticleFitness Trends Report
The IDEA mission to Inspire the World to FitnessTM begins with each of you. Your expertise in integrating equipment and fitness activities is the key to attracting and retaining exercisers. The more...
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Profile of Personal Training (2003 IDEA Fitness Programs & Equipment Survey)
profit center by Patricia Ryan Profile of Personal Training Insights from the 2003 IDEA Fitness Programs & Equipment Survey Personal Training Climbs 87 90 A comparison 87survey results of 83 over...
View ArticleIDEA Stats: How Do You Set Your Fees?
Fee-for-service models are preferred by 57% of IDEA members who responded to the 2003 IDEA Fitness Programs & Equipment Survey. Even those who use a membership dues model are charging for some...
View ArticleIDEA Fitness Trends Report (2004)
If you are a consumer interested in starting an exercise program, where do you go?read more
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Trends in Personal Training
Personal training continues to grow, despite the political and economic turmoil of the past few years. Responding to the 2004 IDEA Programs & Equipment Survey, IDEA personal fitness trainer (PFT)...
View ArticleTrendsetting
Public-health officials and the press talk about good health and weight loss, but dedicated fitness professionals are doing the work of inspiring people to exercise. Using creative ideas, good science...
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IDEA Fitness Industry Salary Survey 2004
As fitness businesses hire qualified staff to handle current customers and new exercisers, the good news is that 81% of fitness staff stay with the same business for 1 yea...read more
View ArticleStaffing Levels
people Staffing Levels A SNAPSHOT OF HUMAN RESOURCES FROM THE IDEA FITNESS INDUSTRY SALARY SURVEY 2004. By Patricia Ryan, MS H ow many staff positions do fitness businesses need to operate...
View ArticleEducation Pays, But Do You?
money Education Pays, But Do You? A QUICK TAKE-AWAY FROM THE IDEA FITNESS INDUSTRY SALARY SURVEY 2004. By Patricia Ryan, MS S uccessful fitness owners usually say that they have an educated staff,...
View ArticlePrograms and Equipment That Are Leading the Industry
By Patricia Ryan, MS PROGRAMS AND EQUIPMENT THAT ARE LEADING THE INDUSTRY Highlights from the 2005 IDEA FITNESS PROGRAMS & EQUIPMENT SURVEY. T The population's diverse needs have inspired IDEA...
View ArticleIDEA Data Show Business Is Booming
Trainer Survey By Patricia Ryan, MS IDEA Data Show Business Is Booming New data reveal the expansion of training into new skills and new opportunities. PERSONAL TRAINING GROWS INTO SMALL GROUPS % of...
View ArticlePersonal Training (data from the 2005 IDEA Programs & Equipment Survey)
IDEA Survey By Patricia Ryan, MS Personal Training When it comes to the number of trainers you have and the quantity of sessions they conduct, how does your facility stack up to others? Since 88% of...
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Viewpoints on Meeting People’s Needs (2006 IDEA Fitness Programs & Equipment...
By Patricia Ryan, MS What's more important: the effectiveness of a strength training protocol or the aching back of a new client? If you're the client, it's the aching back-- even though the fitness...
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Group Exercise Class Participation
The number of participants in group exercise and in Pilates or y...read more
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Special Programs for Special People
The people who seek the services of fitness businesses approach with a variety of goals and physical capabilities. A person can fulfill multiple “types” by being, for example, an amateur athlete,...
View ArticleEmployment Opportunities in Senior Living
You’re passionate about the value of fitness in a wellness lifestyle. You’ve educated yourself on exercise science and leadership. Perhaps your training is in yoga, Pilates, tai chi or another...
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